Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. They are characterised by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling. Such distinctiveness has gained the brand exclusive appeal as well as an international celebrity following.
Under the current team’s stewardship, Swiss-registered Aries Gold has gone on to transcend international boundaries, leading to an established presence in 21 countries worldwide (including the USA and Australia) with more than 280 points of sale. As part of the organisation’s diversification roadmap, an optical arm was also established in 2014, built on the back of rigorous testing and professional aviation-grade materials. This meteoric rise has been made possible on the back of a cohesive team inspired by culture and history, and the ethos embodied by Wolfgang Widder himself – to create inspirations built to last.